Letter from the Owners

Black Friday Nike Roshe Run Knit Womnes

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Yo, all these shops and stores are doing editorial now. HOW ARE WE SUPPOSED TO KEEP UP? Are just a ramshackle organization put together by the content lords? Don't answer that. Anyhow, SSENSE talked to a few influential sneaker people about the state of sneaker culture in 2015, where high-fashion, exclusive and limited sneakers are all the rage. Among the fray were Jeff Staple , Oscar Castillo of Modern Notoriety, Alex James of Publish Brand, Masta Lee from Dutch sneaker hotspot, Patta, and  Complex's own, Matthew Henson.

Black Friday Nike Roshe Run Knit Womnes, Lee's point on the trend cycle is particularly apt for the current environment and the one that resonates most for our purposes. Once a shoe gets popular, a bunch of shitty versions come out to capitalize: Sneaker culture moves in cycles. I think currently it’s on the upside. Brands seem willing to experiment again, blending various influences to create something fresh, and also being more involved with the culture. The only thing that bothers me is the lack of balance. When a silhouette becomes successful, 50 mediocre colorways of those shoes soon follow. Um, Reebok Instapump Furys and Stan Smiths, anyone?

2016 Nike Lunar Force 1 Low Mens Shoes University Red-Black 654256-600 Online Cheap Sale There's also talk about the collaboration scene, where the [insert artist] x [insert brand] method is much more popular than, say, two companies teaming up together because customers relate much more to other people than they do to brands and has only become more clear as said brands continue to tap specific individuals for sneaker deals. These guys make some really good points about the state of the sneaker union, so make sure you head on through to read the rest of the piece .

Black Friday Nike Roshe Run Knit Womnes